The following letter was sent on February 2, 2010 to our press contact list and copied to chapter members, as well.

To the editor:

CBS's decision to air an anti-choice advertisement sponsored by Focus on the Family during Super Bowl XLIV will transform one of the biggest sporting events in the U.S. into a divisive political platform.

This ad reportedly promotes the decision of one woman to go against her doctor's advice to terminate a risky pregnancy.  We believe that this ad could potentially put women's health and lives at risk by promoting ideology over medicine, and therefore should not be aired.

It's important to note that the Super Bowl is the most watched television event each year, with a broad audience spanning all demographics.  Permitting the inclusion of such a polarizing message runs counter to CBS's long-standing history of rejecting what are deemed as "controversial" sponsors. 

American values of privacy and freedom should be respected, not undermined during the Super Bowl.  The last thing Americans need is CBS or its advertisers telling us how and when to have a family.  Join us in calling on CBS to cancel the airing of Focus on the Family’s ad.

Skip Drumm, President
Middlesex County National Organization for Women (NOW)
<phone number omitted from the on-line copy>