The following letter was sent on February
2, 2010 to our press contact list and copied to chapter members,
To the editor:
CBS's decision to air an anti-choice advertisement sponsored by
Focus on the Family during Super Bowl XLIV will transform one of
the biggest sporting events in the U.S. into a divisive
This ad reportedly promotes the decision of one woman to go
against her doctor's advice to terminate a risky pregnancy. We
believe that this ad could potentially put women's health and
lives at risk by promoting ideology over medicine, and therefore
should not be aired.
It's important to note that the Super Bowl is the most watched
television event each year, with a broad audience spanning all
demographics. Permitting the inclusion of such a polarizing
message runs counter to CBS's long-standing history of rejecting
what are deemed as "controversial" sponsors.
American values of privacy and freedom should be respected, not
undermined during the Super Bowl. The last thing Americans need
is CBS or its advertisers telling us how and when to have a
family. Join us in calling on CBS to cancel the airing of Focus
on the Family’s ad.
Skip Drumm, President
Middlesex County National Organization for Women (NOW)
<phone number omitted from the on-line copy>